The United Nations (UN)General Assembly has approved the adoption of 2017 as the International Year of Sustainable Tourism for Development. The resolution, adopted on 4 December, recognizes “the importance of international tourism, and particularly of the designation of an international year of sustainable tourism for development, in fostering better understanding among peoples everywhere, in leading to a greater awareness of the rich heritage of various civilizations and in bringing about a better appreciation of the inherent values of different cultures, thereby contributing to the strengthening of peace in the world.”
The campaign, which was launched on June 1st, by Kenya‘s ambassador to the United Arab Emirates (UAE), General Kariuki Mugwe, and targets travel agents and tour operators who are selling Kenya in the region.
The campaign is targeted to the trade with the six highest sellers of destination Kenya being awarded luxury tours to the country ahead of the high season that is set to begin in July. The annual Wildebeest Migration in Masai Mara also coincides with the high season and attracts thousands of tourists.
Officials of the Kenya Tourism Board (KTB) are visiting Kuwait City, Dubai, Abu Dhabi and Doha in a bid to woo tourists. The campaign will take a week, according to a statement from KTB. KTB says these cities and especially Kuwait City have shown all the indications of contributing to the Kenya’s tourism growth as the country turns to emerging markets and the Africa region for more tourists.
“Kuwait is potential to us and this is the beginning of our efforts to tapping into the market that is interested in luxury travel’ says KTB acting Regional Marketing Manager in charge of the Africa Market Fatma Bashir. KTB is meeting about 200 travel agents in the cities to interest them to sell Kenya.
After the initial awareness of what Kenya has to offer, the tour operators invited for the forums will then get an opportunity to meet the accompanying travel trade companies for one-to-one business discussions.