The Hertz Corporation has today announced the appointment of Transworld Company as its General Sales Agent (GSA) in Kuwait to grow outbound car rental reservations to more than 8,800 Hertz locations worldwide in 150 countries.
The new partnership between the world’s largest general use car rental brand and Transworld will build upon the growing number of outbound Hertz car rentals from Kuwait, with the USA, Germany, France and Switzerland topping the list of global destinations for Hertz Kuwait customers in 2012.
Transworld has recruited an independent sales team which will operate as a dedicated resource to represent the Hertz brand for outbound car rental in Kuwait, providing a new level of service and support for the country’s travel trade professionals making car rental bookings globally for their customers.
The move will increase Hertz product awareness among the travel trade and grow outbound sales by capitalising on Transworld’s extensive international retail network to boost business from corporate customers and consumers.
“The Hertz brand is one of the most well known car rental brands globally and is instantly recognisable by millions of people,” said Michel Taride President, Hertz International and Executive Vice President, Hertz Corporation.