Sportslifestyle brand PUMA® announced today a multi-year license partnership with iconic car brand, MINI. The MINI by PUMA Collection fuses together two fun-loving brands, each with a unique and distinct voice. MINI’s knack for maximizing deceitfully small spaces, together with PUMA’s distinctive footwear, apparel, and accessories, creates a fashionable collection with wearable styles, versatile technology and colorful linings. Featuring British heritage styling, Union Jacks, and bulldogs aplenty, the collection will be sold globally at selected MINI dealerships and PUMA retail and wholesale stores beginning in September 2012.
“PUMA has a history of fun and quirky partnerships, “says Antonio Bertone, Chief Marketing Officer, PUMA AG. “PUMA is known for its fusion of Lifestyle and Sport Performance, which resonates well with the MINI brand. Both brands speak to the person looking for minimal and sporty styling with fashionable functionality.
PUMA designed the collection to be simple, lightweight and sporty on the outside but with traditional silhouettes to provide functionality and bold and fun on the inside. The British theme is ever-present throughout the collection. Tailored styling on the apparel is highlighted by surprise pop color in the lining. Shoes and jackets are geared for city-cruising with Union Jacks and iconic MINI bulldogs throughout. Bags have premium materials, seatbelt-inspired straps, and crafty expansion elements. Zippers reveal extra room and tops roll down for multiple looks-in-one. All designs are MINI-esque: good looks on the outside but comfy, clever and roomy on the inside. It’s a collection that departs from the norm, drives on the left, and always has room for one more.
For more than 10 years PUMA has had a strong presence in the world of Motorsport. PUMA has been designing and creating footwear and apparel for top teams and drivers since 1999. These performance products have also been transformed into cult favorites within the consumer market in both the lifestyle and fashion arenas.